A unique heliskiing experience for members of the Yellowstone Club
Challenge
To keep members engaged, entertained, and enthusiastic to return, the Yellowstone Club needed to raise the bar – on its already unparalleled experiences.
But what can you provide to the most discerning of guests, that they simply cannot get elsewhere?
Solution
We took guests to Greenland, to introduce them to its vibrant culture – and its most remote skiable slopes. Working closely with Greenlandic companies, we elevated local lodges and hotels. That meant shipping in anything not already there – a logistics operation that took months of painstaking planning.
Upon arrival, guests were immersed in Greenland’s history, with tours of the capital and evenings of local music and dance.
We then travelled by helicopter to never-skied corners of the country. Unmarked. Untracked. Taking ‘private powder’ to new heights. We left no stone unturned in finding the best routes, making sure each area was safe. An experience that would simply not be possible anywhere else.
Results
We created a truly unrepeatable experience for members. They were the first skiers to traverse some of the world’s most remote slopes – cementing the Club’s reputation for unmatched exclusivity.
“Absolutely groundbreaking. Exploring mountains nobody has touched is every skier’s dream. As if that wasn’t enough, we got to experience a completely new culture. This event has created a connection between Yellowstone and Greenland that will endure for many years.”
Yellowstone Group Leader
