Bringing VIPs into the world of Devialet
Challenge
Devialet are known for the power of their high-end speakers. So when they launched the Phantom, they asked us to create a series of equally powerful brand experiences to match. These needed to be luxurious, immersive, and personal – to give people the goosebumps that only a Phantom can deliver.
Solution
We orchestrated a series of gala dinners throughout the year, introducing select partners, buyers, press and influencers to the Devialet brand.
The guest of honour? The Phantom. For each meal, we curated music and ambient sounds, delivered through Phantom speakers positioned around the room.
Results
The carefully curated industry guest list sparked interesting conversations and created connections around the table. Helping Devialet representatives build lasting relationships with influential people.
“As always, Origination hosted THE VERY BEST EVER events and dinners. I can’t thank you enough for including me on such a memorable evening. Thank you – thank you!”
Head of VIP Relations, Selfridges (now a partner of Devialet, thanks to Origination)
