A conference ahead of the curve

We brought Coutts to the Roundhouse for a day of networking,
brand immersion, and cultural appreciation.

Delivering the content of a
conference, through the power of
performance.

Services

Design | Content | Production | Speakers | Venue hire | Catering | Entertainment | Strategic concept

Challenge

Coutts wanted to surprise 700 senior employees, by taking them out of their day-to-day work. And treating them to the type of event normally reserved for their most valuable clients. The goal was to engage staff with challenges facing the industry and present Coutts’ response – its new strategic vision.

We took each employee out of their business environment, and into a world of imagination and colour.

Solution

Origination defined a rich strategic concept, and delivered a day-long immersive experience – all with just a three-month lead time. And instead of a traditional venue, we chose the Roundhouse in Camden – a home of art and culture.

For the morning session, we divided the venue into discovery zones. Each acted as an interactive exhibition space where the bank’s updated values and messages were presented. We also reserved breakout spaces for catch-ups and networking.

In the afternoon, we staged a punchy, high-energy conference, focused on the latest developments in private banking – followed by a decadent cocktail and canapé party, designed by the bank’s head chef. Then, the final act: an ensemble of world-class acts performed extracts from their work – featuring War Horse, Chicken Shed, and the Royal Opera House among others.

Results

The highly effective and energising conference format set a new benchmark for Coutts’ B2E relationships, and its approach to events.

It helped people from across the company connect, and encouraged conversations that otherwise wouldn’t happen. Deepening connections within Coutts, and aligning teams on the new strategic positioning, values, and key messages.

“It was quite a stunt to pull off a conference, an exhibition, and a world-class evening of entertainment all in one, but they managed it effortlessly. The flexibility and friendliness of the team was exceptional throughout. Origination have changed the way Coutts do events forever.”

CEO, Coutts

“Probably the best use of our space we have ever seen.”

Senior Management, Roundhouse